About Natalie Spires

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So far Natalie Spires has created 28 blog entries.

Windows 10 – Should You Upgrade?

2017-03-12T17:10:14+02:00March 29th, 2016|IT & Software|

Windows 10 has arrived but can it shake off the lukewarm legacy left by its predecessor, Windows 8? Our verdict is a resounding YES! And we’re not the only ones. Tech professionals around the world have dubbed Windows 10 as the best version yet. Microsoft have worked hard to redeem themselves in the wake of [...]

How to create and use buyer personas to drive marketing and sales

2017-03-12T17:59:04+02:00March 18th, 2016|Online Marketing|

If you’ve ever worked in any sort of marketing or sales capacity, you’ll have heard the term Buyer Persona thrown around like candy at Halloween. The buyer persona (also referred to as a marketing persona) has long since been part of the toolkit for many marketers and sales managers, but what exactly is it? Hubspot [...]

The Pros and Cons of Outsourcing your Social Media Management

2017-03-12T17:10:25+02:00March 7th, 2016|Online Marketing, Social Media|

The pros and cons of outsourcing business social media management has been the topic of debate for a number of years, and there are valid arguments to be made for both sides. On the one hand, nobody knows your business like you do and if your social media is handled by an outside manager or [...]

What makes social media an important customer service tool for your business?

2017-03-12T17:10:33+02:00March 3rd, 2016|Social Media|

Social media started out as, well, just that – a chance to be social online. Companies quickly saw the business benefits of social media and so it evolved into the powerful marketing tool it is today, with many companies being omnipresent on Facebook, Twitter, Instagram and even Pinterest and Tumblr. But it’s no longer just [...]

The benefits of business blogging that nobody told you about

2017-03-12T17:10:39+02:00February 25th, 2016|Blogging, Online Marketing|

The term ‘blog’ was only coined in the late 1990’s but since then the pool has grown from just a handful of blogs to over 160 million across the world. Over two million blog posts are published each day. Surely that many people can’t be wrong. While blogs are created for a multitude of reasons, [...]

How to tell if your business blog is successful

2017-03-12T17:10:46+02:00February 22nd, 2016|Blogging, Online Marketing, Social Media, Websites|

Blogging is the beating heart of content marketing. It allows you the creative freedom to publish what you like when you want to. More importantly for small businesses, it allows you to share your brand message with the world. For all your efforts crafting interesting articles and publishing engaging content, you want to know that [...]

5 Tips for strategic blogging

2017-03-12T17:10:53+02:00February 18th, 2016|Blogging, Online Marketing, Social Media|

Numerous small businesses make the mistake of not including a blog on their websites because of the time and manpower required to maintain it. The truth is the benefits of business blogging far outweigh the strain on your resources. According to Hubspot, 60% of businesses who blog acquire more customers and increased frequency of publishing [...]

Affordable online marketing ideas for your business

2017-03-12T17:11:03+02:00February 13th, 2016|Online Marketing, Social Media|

When it comes to marketing your business the approaches are endless, but many of them can be expensive and you may not see a concrete return on your investment. Short of resorting to old school tactics like sticking branded magnets on the side of your car or parading the streets wearing a cardboard sign, here [...]

How to stop people from ‘un-liking’ your Facebook page

2017-03-12T17:11:09+02:00February 11th, 2016|Online Marketing, Social Media|

So you’ve read the how-to guides, followed best practice and created your business Facebook page and the likes are rolling in – terrific! But how do you keep the bodies behind those likes actively engaged so they don’t turn into that most dreaded of Facebook phenomena, the unlike? Here are the unwritten rules of (social [...]