The Pros and Cons of Outsourcing your Social Media Management

2017-03-12T17:10:25+00:00March 7th, 2016|Online Marketing, Social Media|

The pros and cons of outsourcing business social media management has been the topic of debate for a number of years, and there are valid arguments to be made for both sides. On the one hand, nobody knows your business like you do and if your social media is handled by an outside manager or [...]

What makes social media an important customer service tool for your business?

2017-03-12T17:10:33+00:00March 3rd, 2016|Social Media|

Social media started out as, well, just that – a chance to be social online. Companies quickly saw the business benefits of social media and so it evolved into the powerful marketing tool it is today, with many companies being omnipresent on Facebook, Twitter, Instagram and even Pinterest and Tumblr. But it’s no longer just [...]

How to tell if your business blog is successful

2017-03-12T17:10:46+00:00February 22nd, 2016|Blogging, Online Marketing, Social Media, Websites|

Blogging is the beating heart of content marketing. It allows you the creative freedom to publish what you like when you want to. More importantly for small businesses, it allows you to share your brand message with the world. For all your efforts crafting interesting articles and publishing engaging content, you want to know that [...]

5 Tips for strategic blogging

2017-03-12T17:10:53+00:00February 18th, 2016|Blogging, Online Marketing, Social Media|

Numerous small businesses make the mistake of not including a blog on their websites because of the time and manpower required to maintain it. The truth is the benefits of business blogging far outweigh the strain on your resources. According to Hubspot, 60% of businesses who blog acquire more customers and increased frequency of publishing [...]

Affordable online marketing ideas for your business

2017-03-12T17:11:03+00:00February 13th, 2016|Online Marketing, Social Media|

When it comes to marketing your business the approaches are endless, but many of them can be expensive and you may not see a concrete return on your investment. Short of resorting to old school tactics like sticking branded magnets on the side of your car or parading the streets wearing a cardboard sign, here [...]

How to stop people from ‘un-liking’ your Facebook page

2017-03-12T17:11:09+00:00February 11th, 2016|Online Marketing, Social Media|

So you’ve read the how-to guides, followed best practice and created your business Facebook page and the likes are rolling in – terrific! But how do you keep the bodies behind those likes actively engaged so they don’t turn into that most dreaded of Facebook phenomena, the unlike? Here are the unwritten rules of (social [...]

7 ways to drive traffic to your website

2017-03-12T17:11:15+00:00February 6th, 2016|Online Marketing, Social Media, Websites|

“If you build it, he will come” is a quote from the iconic 1989 American baseball movie, Field of Dreams and has since been used in a wide range of contexts, having evolved most commonly to “If you build it, they will come. It’s even been used when talking about websites, but this saying is [...]

3 easy steps to build your Twitter community and online network

2017-03-12T17:11:34+00:00December 27th, 2015|How To, Social Media|

So you’ve created a Twitter profile for your small business (if you haven’t check out these 5 quick tips to get you started on Twitter), but you’re not sure what comes next? Don’t worry, we’ve got you covered with these 3 easy steps to build your Twitter network. There’s no point to tweeting if you [...]

Twitter is the ideal marketing platform for your small business, here’s why

2017-03-12T17:11:39+00:00December 16th, 2015|Social Media|

Twitter has over 320 million active users worldwide and sees over 500 million tweets posted each day. You don’t need to be a marketing expert to realise that’s a very deep pool of potential customers to engage with. If you’re managing a Twitter account for your small business, then you hold the keys to the [...]

New to Twitter? 5 quick tips to get you started

2017-03-12T17:11:58+00:00December 5th, 2015|How To, Social Media|

Twitter is a valuable marketing tool, which allows businesses to build meaningful connections with a relevant audience in real-time. If handled correctly, these connections can lead to a new network of loyal customers. Twitter has over 320 million active users worldwide and over 7.2 million in South Africa 61% of these South African users visit [...]