How to tell if your business blog is successful

2017-03-12T17:10:46+00:00February 22nd, 2016|Blogging, Online Marketing, Social Media, Websites|

Blogging is the beating heart of content marketing. It allows you the creative freedom to publish what you like when you want to. More importantly for small businesses, it allows you to share your brand message with the world. For all your efforts crafting interesting articles and publishing engaging content, you want to know that [...]

7 ways to drive traffic to your website

2017-03-12T17:11:15+00:00February 6th, 2016|Online Marketing, Social Media, Websites|

“If you build it, he will come” is a quote from the iconic 1989 American baseball movie, Field of Dreams and has since been used in a wide range of contexts, having evolved most commonly to “If you build it, they will come. It’s even been used when talking about websites, but this saying is [...]

The Hidden Marketing Value in your About page and 3 things it should reflect

2017-03-12T17:58:15+00:00February 4th, 2016|Online Marketing, Websites|

Almost every website in the world has one, and almost every website in the world neglects it. I’m talking about the ubiquitous ‘About’ page, that mystical would-be marketing tool. We’re all guilty of treating our ‘About Us’ page as an afterthought; it’s usually the last page of copy to be written for a new website, [...]

Images that will make you fall in love with South Africa

2017-03-12T17:11:27+00:00January 22nd, 2016|Travel, Websites|

If you so much as glanced at your Instagram feed over the holidays, you’ll be familiar with that pang of envy you feel when you see people posting filtered photos of magical places and breathtaking views. I’m not just talking about images of exotic, faraway destinations, I’m talking about right here on our own doorstep. [...]